Your questions answered

You can find our range in New Zealand and Australia. You can find a full list of stockists here

We are incredibly proud that our full product range is 100% New Zealand made, aside from our Epsom Salts which is an imported ingredient, and then packed here in Aotearoa. Our manufacturers are only a stones throw away from everblue HQ, which not only means we are supporting local businesses but we can continue to innovate closely with them and also we get to see the fun bit - how it’s made! Check out our TikTok for some behind-the-scenes action from our local factory.

Yes, we are proudly a women-led New Zealand owned and operated company, with our everblue HQ based in Auckland. You can always tell where a product is owned by looking at the company address on your products.

Switching to natural hair care can be a journey. A worthwhile journey to restore, replenish and rebalance your hair and scalp for strength, shine and vitality.

You may experience a transition period of adjustment. Learn more on our Hair Wellness page.

Yes, personal care should be safe and effective, without compromise. We believe in transparency and that is why we clearly state the percentage of naturally derived ingredients in each of our products. Our formulations are derived from nature and carefully blended by our chemists with fractions of safe man-made ingredients where needed to create products that are stable and deliver results. Take a look at our full ingredients index here.

We made it one of our main objectives to create a brand that is 100% Vegan. We love nature and nothing in our range contains any animal products. We are proudly PETA certified.

We are proud to be cruelty free and PETA certified. None of our products are tested on animals and we’ve worked closely with our manufacturers to verify each one of our ingredients.

Our products contain no parabens, SLS & SLES, triclosan, FDC dyes, DEA or TEA. What we leave out is just as important as what we put in. There has been extensive research targeting individual ingredients listed above found in toiletries. These ingredients are harmful and can cause irritation, allergic reactions, blocked pores, toxicity to cells, hormone disruptions and some have even been linked to cancers.

SLS stands for Sodium Lauryl Sulfate (sometimes known as SDS, Sodium Dodecyl Sulfate). SLES is short for Sodium Laureth Sulfate, sometimes known as Sodium Lauryl Ether Sulfate. Both SLS and SLES are surfactants added to many beauty products, used to create the foaming action associated with cleansing products. Why we don’t use them in our hair care - residue from SLS or SLES can remain on the hair and scalp, the continued exposure on the will certainly make the hair and scalp dry out and certain sensitivity issues may appear.

We do however use gentle and natural surfactants such as Sodium Coco-Sulfate and Lauryl Glucoside so you don’t have to compromise on effective foaming agents that turn liquids into the rich lather that most of us have come to associate with the cleansing process when washing our locks. Take a look at our full ingredient index and EWG ratings here.

Silicones are a group of ingredients that act like a raincoat for your hair and skin. Products with silicones in them will lock out humidity and give the illusion of healthy locks. Silicones block other hydrating ingredients from penetrating deep down and cause build up which can eventually lead to breakage and can coat your locks and leave your roots feeling greasy over time.

Our hair care is proudly silicone free. We use natural oils in our range rather than silicones. The natural oils contained in our carefully formulated products contain essential fatty acids, nutrients and vitamins which hydrate, condition, and detangle strands while leaving hair shiny and frizz free.

Keracyn or its official name of Cynara Scolymus/Artichoke Leaf Extract is in all of our bottled Conditioner hair care range. It is vitamin and antioxidant-rich and strengthens and protects hair fibres. It also provides protection of the hair cuticle against external damages resulting in stronger hair as well as preventing protein and lipid degradation helping keep the hair cuticle sealed, and supports shine. Now that's super.

Learn more about every ingredient we use on our ingredient index here.

everblue is designed into four collections that reflect our feel-good ethos. Each collection has its own unique scent and infusion of natural botanicals. These are;

* ASPIRE: contains fragrance and extracts of natural Peppermint, Jojoba and Kawakawa.

* EMPOWER: contains fragrance and extracts of natural Peony, Gardenia and Cocoa Butter.

* MINDFUL: contains fragrance and contains natural extracts of Elderberry, Manuka and Aloe Vera.

* FEARLESS: contains fragrance and extracts of Vanilla, Rosehip and Shea Butter.

See our collections here.

Our range is designed around your daily routine with feel-good hair care, body wash, hand wash + refills and epsom salts. I don't know about you but isn't it dreamy when everything just matches?

We always recommend you do a patch test before you use any of our products.

Just like some people are allergic to certain food, some people can get reactions to even the most natural products. If irritation occurs, discontinue use.

Our formulations team and chemists share over 80 years of beauty experience and are only a stones throw from the everblue HQ. This team is at the forefront of beauty science and carefully selects ingredients that have been tested and proven to deliver exceptional results.

If you're liquid shampoo, body wash or hand wash has an amber coloured tint, not to worry! This is perfectly normal and safe to use. The vanilla scent can sometimes slightly yellow the formula.

Yes, our products are suitable for children. Our products have been formulated to be gentle on the skin.

We recommend patch test before you use them and if any irritation occurs discontinue to use.

No, we do not contain any synthetic dyes in any of our products. The only product that is blue are our solid Shampoo Bars, which uses a natural blue oxide that is derived from the mineral Chromite. We listened to our customers and we agreed that we wanted to be able to differentiate our Shampoo and Conditioner Bars in the bath or shower!

Yes, our bottles are curbside recyclable (just take the pumps off). Because they are a lighter colour, they are much better for recycling than darker coloured bottles.

Our bottles are made in NZ with recycled plastic and are 100% recyclable. They are screen printed to reduce waste - we don’t use any plastic labels. Our Hand and Body, Shampoo and Conditioner bar packaging are plastic free and FSC (Forest Stewardship Council) Certified and are also 100% recyclable. We have launched refills of our hand wash - these pouches use up to 80% less plastic. By 2025 we aim to have all everblue packaging made from recyclable, compostable or biodegradable materials.

Our company and brand's philosophy is all about feeling good about what you use on your body and hair and in turn making you feel good about yourself. This means feeling good about the ingredients, how they make you feel, where they are made (hello New Zealand) and about the company who makes it. Our products are Clean, Calm and Conscious and that is also the pillars of our everblue company and team.

Accessible to us means making premium and clean products affordable and easily found at your local supermarket when you're doing your regular shop, rather than having to go out of your way to specialist stores. Partnering with Countdown, Supervalue and FreshChoice has been an incredible journey and we are so pleased to be working with them to make everblue truly accessible.

Jade Hart with the help of her partner James Hart co-founded everblue to solve an issue Jade was constantly facing; that natural and clean hair and body care was expensive, hard to find and usually didn't stack up against its chemically packed alternatives. After extensive development with New Zealand's leading beauty manufacturer they developed the everblue range. Jade then partnered with Renee Lee, to help bring everblue to life and run this women-led business as they shared a passion for sustainability, ethical manufacturing and helping people, in particular women, to build confidence and become the trailblazers that they all can be.