Now Climate Positive
Now Climate Positive
Our commitment to sustainability means
designing with the planet in mind.
We make all our big, lofty decisions as well as all the day-to-day ones with consideration for our values of sustainability, ethics, and our people, including you.
We are constantly researching and evolving to deliver a truly sustainable brand without compromising performance or price. Here’s what that looks like today:
We are the first Climate Positive liquid hair care across AU & NZ!
Becoming Climate Positive was a necessity to us from the get-go. So on our first birthday when we had a whole year of data under our belt, we were able to go through a robust analysis with a certified Analyst from EKOS to offset all of our emissions by 120%.
Our #feelgood ethos doesn't just stop at phenomenal results, it's about feeling good about where the products are made and who is behind it all, and we stand by that 🤍
We are proud to support New Zealand and the trailblazing beauty innovations happening right here on our beautiful shores. All our products are made just a stone’s throw from our HQ in Auckland. We’ve looked to design our supply chain as efficiently as possible and will consistently be working with our retail partners to minimise emissions.
Sustainably-minded design
Our bottles are made with recycled plastic and are 100% recyclable. They are screen printed to reduce waste and means we don’t use any plastic labels. Our light coloured bottles also makes them much better for sorting at recycling stations, as dark bottles often get turned away. This is because lighter colours can easily be recycled in to other light colours, or into dark colours; whereas dark colours can only be recycled into darker colours.
We have also launched 800ml body wash and refills of our hand wash. These larger sized bottles use up to 80% less plastic and we hope to launch more refill options for you soon!
Love for people & our furry friends
We are PETA certified vegan and cruelty free. We would never test on animals or source ingredients that are tested on animals.
We also pride ourselves on being a diverse and equal opportunity New Zealand owned company. Our brand is led and designed by women and we have made commitments to a work environment that is flexible, collaborative and puts the health and wellness of our team first.
Our Goals
To measure our continuous commitment to sustainability, we have set ourselves goals that drive our decision making every day. Here are just a handful of those goals.
Reduce our staff commuting emissions by 60%
Reduce air freight by 80% by 2025
Launch refills for more of our product range
100% recyclable, compostable or biodegradable packaging across our product line by 2025